HBS Professor Iansiti, the author of “The Keystone Advantage,” suggested technological assimilation as a new engine for technological innovations in his article “Creative Construction.” In the technological assimilation frameworks, a core innovation that once provided stand-alone products or services for a specific market can be the building blocks for mass market generating innovations through assimilation to broader platforms that were not existed at the time of innovations. A good example may be the GPS technology providing LBS (location based services) applications for smartphones and automobiles. Another good example may be the DVR technology of TiVo that was integrated into digital set-top box platforms.
Recently, several global leaders in IoT (Internet of Things) business provide the IoT platforms to create diverse platform-based business models:
• Samsung’s Artik platform can help developers create new sensor-enabled devices. Artik platform includes a family of processors and wireless connectivity that can power and connect everything such as servers, smartphones and wearables (https://www.artik.io/).
• Apple’s HomeKit home automation platform can help developers create new securely connected home automation devices in iOS. HomeKit enables users to discover HomeKit accessories in their home and configure them, or create actions to control the devices (https://developer.apple.com/homekit/).
• Google will unveil IoT platform in May. The platform will help developers create connected home environment (http://timesofindia.indiatimes.com/tech/tech-news/Googles-IoT-platform-to-launch-this-month/articleshow/47115137.cms).
• MediaTek’s LinkIT One platform provides module-based reference design and feature rich capabilities to software development, prototyping and final hardware design of Wearables and IoT devices (http://labs.mediatek.com/site/global/home/p_home.gsp).
The IoT platforms can also be used as the platform-based commercialization for the existing patented technologies. The integration feasibility of the existing patented technologies into the IoT platforms can be found by contrasting all possible business models from the IoT platforms to the potential value propositions provided by the inventive departures (novelty points) of the existing patents (please refer http://techipm-innovationfrontline.blogspot.com/2015/04/the-monetizing-patents-dna-how-to.html for the “Monetizing Patent’s DNATM” methodology).
For more information, please contact Alex Lee at alexglee@techipm.com
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