DUXs (Deep User
experiences) can be defined as intensified realistic user experiences. The
essential building blocks for DUXs are the advanced sensing and locating
technologies such as augmented realities and 3D imaging technologies combined
with conventional user experience SWs providing the “Look, Feel and Function. Short
range wireless technologies (NFC, WBAN, BSN, Gigabit WiFi) connecting to other
innovative smart devices (smart glass, smart watch, smart TV) will also play an
important role in providing DUXs through smartphones.
Many smartphone experts expect that no significant upgrade will be possible for a viable time from the current main specifications for premium smartphones: Double-Quad core
mobile application processor, Full HD (1920×1080) OLED display, 13 megapixels camera. Thus, it is expected that innovations for DUXs will
lead the competitions among premium smartphones for the time being.
From the
above mentioned expectation, therefore, no one will doubt about the important of IPRs for
DUXs in preparing possible future smartphone patent wars. Then, the question will be “what is the best strategy for creating,
acquiring, and exploiting the essential IPRs for DUXs?”
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