HBS Professor Iansiti, the author of “The Keystone Advantage,”
suggested technological assimilation as a new engine for technological
innovations in his article “Creative Construction.” In the technological
assimilation frameworks, a core innovation that once provided stand-alone
products or services for a specific market can be the building blocks for mass
market generating innovation through assimilation to broader platforms and
exploitation of innovation infrastructures that were not existed at the time of
innovation. Recent market success of Pokemon Go proves the technological
assimilation as a new engine for technological innovations: AR game engine innovation
generated mass market through assimilation to the smartphone platform and
exploitation of LBS (location based services) infrastructure.
Goldman Sachs defines the IoT (Internet of Things) as the third
wave of internet revolution: By connecting billions of devices to the internet,
the IoT can open up a host of new business opportunities and challenges. Even
though the IoT is getting a huge attention recently the concept of
interconnected billions of devices is not new and has been under development
for over 10 years. Thus, there are a large number of related patented
technologies that can be exploited for developing new products/services, and
thus, new business for the emerging IoT market.
A strategically packaged patent portfolio is the collection of
patents that synergistically integrates value propositions of each patent of
the portfolio. The synergistically integrated value propositions target
specific value propositions that are provided by emerging new products/services. By designing the technologies provided by the
strategically packaged patent portfolio to assimilate existing or emerging IoT platforms
(e.g., smart home hub platform) and to exploit innovation existing or emerging
infrastructure (e.g., Low power/cost IoT connectivity), existing patents can be
exploited for new IoT business creation.
For detailed information, please consult
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