Patent
information provides many valuable insights that can be exploited for
developing new innovative IoT (Internet of Things) products. Most of all, patents can provide insights regarding
the state of the art of IoT innovation for a specific technology/application
field (e.g., Healthcare/Medical
Devices, Connected
Cars,
Big
Data Analytics) and a company (e.g., Apple,
Samsung,
Cisco,
IBM).
Thus, from the “AS IS” analysis based on the insights regarding the state of the art of IoT
innovation, one can develop the “TO BE” strategy for the future technologies of
new IoT products (e.g., technology roadmap in alignment with new product
development goals) for a specific technology/application field and in
consideration of competitors’ product innovation direction. Furthermore,
patents can provide insights regarding technical details of IoT innovation
(e.g., Smart
UI/UX, Autonomous
Vehicles). Thus, patent
information combined with future technology development roadmap can provide
insight regarding the future implementation of a specific IoT technology.
Patents can provide insights regarding the
comparative innovation strategy in alignment with the strategic move of a specific
company for the IoT business leadership through the cross-competitor analysis.
For example, to compare the innovation strategy of the three leading companies
in the IoT Smart Home applications, Apple,
Google and Samsung,
patent information is exploited for the cross-competitor analysis. To obtain
the strategic parameters of the cross-competitor analysis for the IoT Smart
Home exploiting patents, a system approach to the IoT patents is adopted. The
analysis shows Google’s select and focus strategy for providing the care value
proposition. The analysis also show that Apple is most active in the innovation
of automation value proposition compare to Samsung and Google, even if Apple’s
number of patent applications is smaller than that of Google and Samsung.
Furthermore, patents can provide insights regarding a
new company to become play a leading role in the emerging IoT market. Thus, patent
information can be exploited for the product differentiation strategy.
Patents can be exploited to identify
new IoT product development opportunity from scenarios
analysis. The scenarios analysis can show potential
interactions between the future user and the IoT product via the specific usage
of the product and behavior of the user under environments provided by the
product functionality. Thus, the scenarios analysis exploiting patent
information can provide the new IoT product concept (e.g., specific benefits to
the user, product design, product functionality and the technology for the
product). Furthermore, Patents
can be exploited to develop the disruptive
IoT products by
providing IoT products with new performance/value proposition attributes that
may not previously have been valued by existing end users (e.g., convergence
with other technologies to create synergies).
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