HBS Professor Iansiti, the author of “The Keystone
Advantage,” suggested technological assimilation as a new engine for
technological innovations in his article “Creative Construction.” In the technological assimilation frameworks,
a core innovation that once provided stand-alone products or services for a
specific market can be the building blocks for mass market generating
innovations through assimilation to broader platforms that were not existed at
the time of innovations. One example may be the GPS technology providing LBS
(location based services) applications for smartphones and automobiles.
To find the core innovation for smartphones and
automobiles LBS, backward citations of related patents are studied. The
citation analysis reviles that many of the LBS applications for smartphones and
automobiles are rooted to NASA’s invention for deep space communication issued
as US3311832 in 1963.
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