HBS Professor Iansiti, the author of “The Keystone Advantage,” suggested technological assimilation as a new engine for technological innovations in his article “Creative Construction.” In the technological assimilation frameworks, a core innovation that once provided stand-alone products or services for a specific market can be the building blocks for mass market generating innovations through assimilation to broader platforms that were not existed at the time of innovations. One example may be the GPS technology providing LBS (location based services) applications for smartphones and automobiles.
To find the core innovation for smartphones and automobiles LBS, backward citations of related patents are studied. The citation analysis reviles that many of the LBS applications for smartphones and automobiles are rooted to NASA’s invention for deep space communication issued as US3311832 in 1963.
©2013 TechIPm, LLC All Rights Reserved