Samsung’s New Smartphone Strategy

According to Hankyung News (The Korea Economic Daily), Samsung Chairman Kunhee Lee reviled his new strategy for global market leadership in smartphones. The most significant point in his new strategy is change to innovative market leader from the fast follower.  Specific to the smartphones, he insisted development of collaboration ecosystem with vertical and horizontal business partners for innovative market leadership.

Mr. Kunhee Lee’s ideas for building the global collaboration ecosystem are as follows.

(1) Develop collaboration ecosystem exploiting Samsung’s strong IPRs.

(2) Keep leadership in vertical integration for manufacturing.

(3) Build innovative leadership in component technologies such as AP (Application Processor) and mobile display.

(4) Acquire creative personals and provide the best environment for them.   

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